This phone it is a purified vision of our relationship with the modern world and technology. The refinement of the mobile phone is reduced to its most essential functions: call and text. The time for another approach to life in this complex and digital. It is the first mobile phone in the world to be equipped with a transparent LCD screen, a revolutionary technology for miniaturization of the battery, memory card and antenna. The buttons are hidden and can only illuminate when touched. The subtle lighting, with the call notification or message does not transform that object style phone when necessary.

More than a phone, it opens a debate on the relationship of individuals with technology in a complex world. A microsite invites big names in design, style, art and culture to share their ideas on simplicity and modernity, with Sony Ericsson initiating a debate on the role of simplicity in our modern digital world.